• Marketing Potato

Keung To - Mr. Popularity of Advertisement in 2021

Keung To, a 21-year-old artist, received the “My Favourite Male Singer Award” at the Ultimate Song Chart Awards Presentation, becoming the youngest person to win the coveted prizes. His success induced him to go viral on the internet and being invited to promote different brands


Keung To has endorsed several brands ranging from various industries. Till April 2021, Keung To has helped 23 brands for promotion, including FMCG, fast-food shop, personal care, fashion brand, cosmetic and skincare, luxury brand, and NGOs.


Daily Supplies


Colgate

Colgate Facebook Live with Leung Yip (肥仔)












Hair Recipe HK

Kiwi Fig Shampoo + Conditioner Pack













Fashion


Charles and Keith Hong Kong

Valentine’s Day Ginger Candy Promotion













Hogan

Chinese New Year Limited Series













FILA

REJUVENATE / FLUID













Luxury Brand


Longchamp

Le Pliage©MyPliage Personalized











Chanel

Chanel N5 100 Years of Celebrity


Cartier

Love Collection


















Emporio Armani

2021 SS Collection


NGO


WWF

Limited Edition Package











Fight HPV












Beauty and Skincare


YAMAN
















NIVEA

Nivea MicellAIR Expert Micellar make-up remover




















Mary Kay Hong Kong
















Dyson

Dyson Supersonic™ Limited Edition













MAC Cosmetics

MAC V-DAY Ambassador











Hada Labo Hong Kong

Premium Lotion










Laura Mercier Hong Kong














YSL Hong Kong

YSL beauty Concert


Fast Food


McDonald's

Big Mac Dancing / 2021 Big Mac Bacon









Banking


HSBC

HSBC Life Well+












Should I invite Keung B for promotion?

Fashion, cosmetic and skincare brands can use Keung To's fan bases and promote to target audiences. While other brands can utilize Keung To's popularity to arouse topics among the public, enhancing the exposure of products. In addition, less well-known brands can use Keung To's popularity and his fanbase to gain attention and increase awareness for their products.


Oppositely, Keung To has helped numbers of brands for promotion, compared to celebrities who only endorse a single brand, he has failed to represent a particular brand. And Keung To launched advertisement for similar brands in a short time, including Mac Cosmetic, YSL Hong Kong, people may confuse the ads of various brand.

Keung B's popularity has reflected the latest trend of publicity. To find out more about the promotion plan of celebrity, influencer or KOL, you can go to "PR Marketing" to learn more!

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